openswissdata
NOGA 73.2 Market research and public opinion polling
Activity from the Swiss General Classification of Economic Activities (NOGA 2025), published by the Federal Statistical Office (FSO). The full dataset (NACE 2.1 + ISIC 4 cross-walks) is included in Classifications (399 CHF).
732Multilingual description
NOGA 2025 provides the official designation in the four languages used by the Swiss federal authorities, alongside their European equivalents.
| Language | Designation |
|---|---|
| Français (fr) | Études de marché et sondages |
| Deutsch (de) | Markt- und Meinungsforschung |
| Italiano (it) | Ricerche di mercato e sondaggi di opinione |
| English (en) | Market research and public opinion polling |
NOGA hierarchy
The NOGA code 73.2 sits within the following hierarchy (from broadest to most specific).
Direct sub-levels
This code breaks down into 1 more specific sub-level.
| Level | Code | Designation |
|---|---|---|
| class | 73.20 | Market research and public opinion polling |
Official cross-walks
Equivalence of NOGA code 73.2 in the European (NACE) and international (ISIC) standards, from the official FSO and Eurostat tables.
| Standard | Code | Designation | Type |
|---|---|---|---|
| NACE Rev 2.1 | 73.2 | 73.2 Market research and public opinion polling | exact |
| NACE Rev 2.0 | 73.2 | Market research and public opinion polling | exact |
| ISIC Rev 4 | 732 | Market research and public opinion polling | exact |
| NOGA 2008 | 73.2 | Études de marché et sondages | exact |
Type exact = strict 1:1 equivalence. partial = partial overlap. multi = one source code maps to several target codes.
Neighbouring codes
NOGA codes close to 73.2, within the same parent group or at the same hierarchical level.
| Code | Level | Designation |
|---|---|---|
| 73.1 | group | Advertising |
| 73.3 | group | Public relations and communication activities |
| 74.1 | group | Specialised design activities |
| 72.2 | group | Research and experimental development on social sciences and humanities |
| 74.2 | group | Photographic activities |
| 72.1 | group | Research and experimental development on natural sciences and engineering |
| 74.3 | group | Translation and interpretation activities |
| 74.9 | group | Other professional, scientific and technical activities n.e.c. |
Activity examples
Company profiles typically classified under NOGA code 73.2.
A company whose main activity falls under "Market research and public opinion polling" is classified under NOGA code 73.2.
This category covers all companies whose main economic activity matches this description, whatever their size: sole traders, SMEs, large companies, branches and Swiss establishments.
The code is assigned on the principle of the main economic activity: if an entity has several activities, the one generating the most value added determines the classification.
How this code is used
NOGA code 73.2 is used by the Swiss federal authorities to classify companies by their main economic activity, notably:
- Federal Statistical Office (FSO): business and establishment register (BER), censuses and structural statistics.
- OASI compensation funds: classification of the employer's activity at registration.
- Federal Tax Administration (FTA): VAT profiling, net tax debt rates and sector statistics.
- Commercial register: "activities" field when registering a new legal entity.
- SUVA and accident-insurance funds: pricing of accident-insurance contributions by risk class.
- SECO and labour-market statistics: sector analyses and targeted support measures.
Official source
This page reproduces information from the NOGA 2025 standard published by the Federal Statistical Office. For the official version:
bfs.admin.ch — NOGA — General Classification of Economic Activities
Complete dataset
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